Marketing WG · Fund marketing narrative & the merch revenue-gap program

The Strategic Council RFC assigns positioning, narrative, and campaign coordination to a Marketing lead. A concrete early initiative is a merch program proposed to help mitigate the DAO's structural revenue gap.

Deliverables

• Elect a Marketing lead and agree the narrative/positioning.
• Launch the merch program as a small revenue stream.
• Coordinate campaigns with BizDev and Community WGs.

Dependencies & cross-references

• Governed by the framework the DAO ratified on 2 October 2026, held in RadixDAO/governance-framework; Daffy's Shadaffy/radix-dao is the reference library of earlier drafts. See the Governance Framework Reference Repo and Charter (Round 1) RFCs.
• May merge with Partnerships into a BizDev WG.

Sources

• RFC: Radix Strategic Council (Marketing)
• RFC: Merch to mitigate Structural Revenue Gap