Jimmy Humania is a business professional with expertise in brand management, business development, community building, and marketing. He is known for his contributions in the cryptocurrency and blockchain industry, having worked with companies such as Radix DLT and Moralis Web3.
Currently, Humania serves as a Sr. Brand Ambassador for Radix. His responsibilities include business development, edutainment and awareness, community management, content marketing, strategic partnerships, negotiating deals, VC and fundraising, influencer marketing, and crypto Twitter.
Prior to his current role, Humania worked as a Web3 Growth Manager for Moralis Web3, a platform that enables developers to launch scalable decentralized applications (dApps). During his time with the company, he played an integral role in improving the product and services, as well as growing the community. Some of his responsibilities included prioritizing and executing product marketing and growth objectives, applying Agile Marketing best practices for project management success, building a data universe to acquire new audiences, conducting data-driven market research and competitive analysis, and developing potential growth channels and go-to-market product strategies. Additionally, he led social media, copywriters, and designers, and coordinated marketing efforts for external events such as the Avalanche hackathon.
During his tenure at Moralis Web3, Humania spearheaded several initiatives that led to significant growth in the company. He grew search traffic to 66,500 monthly unique visitors and generated 198,764 marketing qualified leads from 13 sources. Additionally, he onboarded 170.8K unique users, 82% of whom were developers. Humania grew five social media channels to 128,230 members, including Twitter, LinkedIn, YouTube, Discord, and Reddit. He also secured seven public network integrations, saved $86.4M in engineering costs, and reduced go-to-market time by 87%. Moreover, he raised €11.5M in seed funding for Moralis Web3, which helped to supercharge dApp development.
Education and Certifications
Humania has earned several certifications from prominent technology companies such as Google, Microsoft, and Meta Certified. His certifications include Scrum Master, Agile Project Manager, and Product Owner.