Liebenberg first became interested in building traditional finance products on a decentralized network upon recognizing the potential and value of Web3. However, he acknowledged that Web3 could not compete with the simplicity of use that traditional finance offered to millions of daily users worldwide.
After discovering Radix in 2018, Liebenberg decided to combine his love for programming and knowledge of the financial world to rebuild traditional financial products on Radix. In 2022, he quit his job to become a full-time Radix developer.
In March 2023, Liebenburg participated in a Twitter space about AlphaDEX.
AlphaDEX allows users to trade on an order book exchange in a non-custodial way and offers advanced trading strategies not possible or easy to implement on automated market maker (AMM) exchanges. The majority of fees earned on the exchange, up to 90%, are returned to users who contribute to its success.
The platform is designed for other builders to build decentralized applications (dApps) on and share in the liquidity and efficiency generated by their combined users. AlphaDEX consists of three layers:
- Direct on-ledger interaction with Scrypto components
- A REST API and WebSocket server
AlphaDEX ensures low fees to maintain efficiency, with a max trading fee of 0.5% that automatically reduces the higher the trading volume on a pair. Liquidity providers share in the majority of the fee earned when their order is matched.
Fred Liebenberg, a South Africa-based finance professional with 25 years of experience in traditional finance, founded AlphaDEX. Liebenberg has a strong background in designing derivative products, managing institutional investments, and analyzing portfolio manager strategies.
Inspired by the potential of Web3 and programmable money through smart contracts, Liebenberg aims to bring the simplicity and security of traditional finance products to Web3 and empower the world to leverage the real opportunity that decentralized finance (DeFi) has to offer.