Bobby Redfern (born c. 1981) is an American digital marketing executive and entrepreneur. He is the founder of Thirty Three Digital, a digital marketing agency, and Cight, a blockchain platform for registering digital intellectual property.
Career
Redfern has over 15 years of experience in digital marketing, ecommerce, performance marketing, and brand building. He served as Director of Digital Marketing at Realtree from 2017-2021, where he grew the company's digital audience from 3 million to over 5 million and generated seven-figure revenue through partnerships.
Previously, Redfern was Vice President of Advertising & Marketing at Bob Redfern's Outdoor Magazine from 2002-2018. He managed the magazine's website, social media, and advertising sales.
From 2012-2017, Redfern was Director of Product Development & Research at LoudDoor LLC, a social media marketing platform. He led the development of their SaaS platform for consumer profiling and marketing strategy.
Redfern has also held marketing roles at companies like Reachsmart Interactive and Pennington Seed earlier in his career. Entrepreneurship
In 2021, Redfern founded Thirty Three Digital, a digital marketing agency focused on ecommerce, performance marketing, and brand building.
In 2022, he co-founded Cight, a blockchain platform to register, license, and track payments for digital intellectual property.
Education
Redfern holds a degree in Journalism & Mass Communications from the University of South Carolina, where he concentrated in Advertising and Psychology.