Project $NOW was a specialized marketing agency focused on the Radix blockchain ecosystem. The company positioned itself as a pioneer in organic content marketing for cryptocurrency projects, particularly those built on the Radix Chain. Project $NOW distinguished itself from traditional agencies by eschewing conventional approaches like flashy advertisements or expensive influencer partnerships, instead concentrating on what they termed "real powerful marketing."
Status: Project $NOW is no longer active. Its public channels have been dormant since 2025 — the last substantive team activity on its Telegram group dates to early 2025, after which it went quiet — and the agency no longer takes on new work. The $NOW token remains on the Radix ledger as a fixed-supply (1,000,000,000) legacy asset with immutable mint/burn authorities, but is no longer actively developed. The description below is retained for historical reference and reflects the project at its peak of activity.
https://youtu.be/R920rS2fotU?si=e-VAP29ELviB8gdM
Introduction
The agency offered a comprehensive suite of services designed to support and promote projects within the Radix ecosystem. These services included social media management, branding, design, video production, and community engagement strategies. Project $NOW emphasized its expertise in creating and managing organic content marketing campaigns, leveraging its network and experience to elevate projects in the competitive cryptocurrency space.
A key feature of Project $NOW's business model was its native cryptocurrency token, $NOW. This token served multiple purposes within the Project $NOW ecosystem, including providing utility for accessing services and participating in the platform's economy. The company committed to reinvesting 10% of its revenue back into the $NOW token or allocating it for active marketing campaigns, aiming to create a sustainable and growing ecosystem.
Project $NOW also collaborated with the Radix Community Council to offer marketing grants to selected projects on the Radix Network, further cementing its role as a central player in the Radix ecosystem's growth and development.
At its peak in 2024, Project $NOW served as a marketing resource for projects seeking to establish and grow their presence within the Radix ecosystem and the wider world of decentralized finance (DeFi). It wound down its operations over the course of 2025.
Background
The specific founding date and detailed history of Project $NOW are not explicitly stated in the available information. However, the company's mission and vision were clearly articulated through its various services and approaches to marketing in the cryptocurrency space.
Project $NOW was established with the primary goal of rewriting the rules of cryptocurrency marketing, specifically for projects on the Radix Chain. The company's founders recognized a gap in the market for effective, organic marketing strategies tailored to the unique needs of blockchain and cryptocurrency projects.
The vision of Project $NOW was rooted in the belief that traditional marketing approaches, such as flashy advertisements and expensive influencer deals, are not the most effective ways to promote cryptocurrency projects. Instead, the company focused on pioneering organic content marketing strategies, leveraging its expertise and network to help projects grow and thrive in the dynamic world of cryptocurrency.
Project $NOW's approach was built on a foundation of over 20 years of combined experience in the field, although the specific backgrounds of the founding team members are not detailed in the available information. This extensive experience informed their strategy of creating meaningful, engaging content that resonates with the cryptocurrency community.
The company's mission extended beyond mere promotion. Project $NOW aimed to be a central hub for Radix projects, fostering community engagement and facilitating growth within the ecosystem. This was evidenced by their development of the $NOW token, which served as both a utility token for accessing services and a means of community engagement through features like giveaways and staking rewards.
Furthermore, Project $NOW demonstrated a commitment to the broader Radix ecosystem through its partnership with the Radix Community Council to provide marketing grants to promising projects. This initiative underscored the company's dedication to nurturing the growth of the entire Radix network, not just individual clients.
In summary, while the specific historical details of Project $NOW's founding are not available, the company's background was characterized by a strong vision for revolutionizing cryptocurrency marketing, a wealth of industry experience, and a commitment to fostering growth within the Radix ecosystem.
Services
Project $NOW offered a comprehensive suite of marketing and promotional services tailored specifically for projects on the Radix blockchain. These services were designed to help cryptocurrency projects gain visibility, engage with their community, and grow their presence in the competitive digital asset space.
3.1 Marketing Services
Project $NOW provided a range of specialized marketing services for cryptocurrency projects:
- Video Production: The agency brought projects to life through captivating visuals and storytelling. This service included creating promotional videos, explainer content, and other video materials to help projects communicate their value proposition effectively.
- Social Media Management: Project $NOW developed and implemented social media strategies to enhance visibility for new projects on the Radix Chain. This service included content creation, community management, and strategic posting across various social media platforms.
- Branding: The company offered branding services to help elevate new projects, creating appealing visual identities. This service aimed to create unique brand identities that capture the essence of each project and resonate with its target audience.
- Design: Specializing in design for Radix crypto projects, Project $NOW crafted visuals that engage communities. This service covered various design needs, from logos and graphics to user interface elements for decentralized applications (dApps).
- Giveaway Campaigns: To boost engagement, Project $NOW offered a Giveaway Campaign Service, expertly crafting hype around projects. This service helped projects attract attention and grow their community through strategic giveaways.
- BuyBOT and Twitter Alerts: The agency provided a Radix BuyBOT and Twitter service to elevate hype by instantly alerting a project's community about important updates or trading activity.
3.2 Platform Features
In addition to its marketing services, Project $NOW had developed a platform with several features designed to support projects and engage the Radix community:
- Central Hub for Radix Projects: The platform served as a focal point for projects built on the Radix blockchain, providing a space for discovery and interaction.
- Community Engagement Tools: Project $NOW offered tools and strategies to help projects build and maintain active communities around their tokens or applications.
- Giveaway Management: The platform included features for managing giveaways, which can help projects boost engagement and attract new users.
- $NOW Token Integration: The platform leveraged the $NOW token to provide additional benefits and engagement opportunities for users and projects alike.
3.3 Additional Services
Project $NOW also offered specialized services in collaboration with other entities:
- Marketing Grants: In partnership with the Radix Community Council, Project $NOW provided marketing grants to selected projects on the Radix Network. This initiative aimed to support and promote promising projects within the ecosystem.
- Token Trek Services: For projects listed on Token Trek, Project $NOW offered management services, including quest creation and thumbnail design, to help projects maximize their visibility on the platform.
$NOW Token
The $NOW token was an integral part of the Project $NOW ecosystem, serving multiple purposes within the platform and for the broader Radix community.
4.1 Overview
The $NOW token was described as "the best-designed coin on the Radix Ecosystem" by Project $NOW. While this claim is subjective, it highlighted the emphasis the project placed on the token's design and utility.
Key features of the $NOW token included:
- Utility: The $NOW token served as a key to unlocking marketing potential for projects on the Radix Chain.
- Platform Integration: The token was integrated into the Project $NOW platform, which served as a central hub for Radix projects, community engagement, and giveaways. Token holders may have preferential access or additional benefits within this ecosystem.
- Reward Mechanism: The platform implemented a "hold-to-win" mechanism, where the more $NOW tokens a user holds, the more they can potentially win in platform-related activities or giveaways.
4.2 Token Economics
The $NOW token incorporated several economic mechanisms designed to support its value and utility:
- Revenue Sharing: Project $NOW committed to reinvesting 10% of the revenue from the $NOW agency back into the coin or allocating it for active marketing campaigns. This mechanism aimed to create a positive feedback loop between the success of the agency and the value of the token.
- Staking: The $NOW token can be staked on DefiPlaza, a decentralized finance platform on the Radix network. Staking provided additional benefits to token holders:
- A distribution of 350,000 NOW tokens was made each week to stakers.
- Stakers also received a share of "Bonus Box Rewards," although the specifics of these rewards are not detailed in the available information.
4.3 Acquisition and Trading
The $NOW token was primarily available through the Radix ecosystem:
- Purchase Process: Users could buy $NOW tokens on OciSwap, a decentralized exchange on the Radix network.
- Wallet Compatibility: The token was compatible with the official Radix wallet, which users needed to set up before purchasing $NOW.
5. Partnerships and Collaborations
Project $NOW had established various partnerships and collaborations within the Radix ecosystem, demonstrating its commitment to fostering growth and innovation in the blockchain space.
5.1 Partner Projects
Project $NOW's portfolio showcased a range of partner projects, indicating the diversity of its client base within the Radix ecosystem. Some of the notable partner projects included:
5.2 Radix Community Council Collaboration
One of the most significant collaborations for Project $NOW was its partnership with the Radix Community Council. This collaboration focused on providing marketing support to projects within the Radix ecosystem:
- Marketing Grants Program: Project $NOW and the Radix Community Council had partnered to offer marketing grants to selected Radix projects. This initiative aimed to support and promote promising projects within the Radix ecosystem.
- Grant Structure: At the end of each month, the Radix Community Council sponsored marketing grants to four Radix projects. The grants were distributed as follows:
- 1 grant for a meme project.
- 1 grant for an NFT project.
- 2 grants for Radix projects from various categories.
- Grant Benefits: Each selected project received 25 hours of marketing services from Project $NOW. These services can include:
- Telegram engagement strategies.
- UI/UX design.
- Social media campaigns and design.
- Token Trek services (management of project listings on the Token Trek platform).
5.3 Technology Partnerships
While not explicitly detailed in the available information, Project $NOW's services and token ecosystem suggested implicit technological partnerships or integrations:
- OCISwap: The $NOW token was available for purchase on OCISwap, indicating a partnership or at least a working relationship with this decentralized exchange on the Radix network.
- DefiPlaza: The $NOW token can be staked on DefiPlaza, suggesting a collaboration or integration with this DeFi platform.
Business Model
Project $NOW operated with a multifaceted business model that combined traditional agency services with innovative tokenomics and community-driven initiatives. This approach allowed them to generate revenue while also fostering growth within the Radix ecosystem.
6.1 Agency Services
The primary source of revenue for Project $NOW appeared to be its comprehensive suite of marketing and promotional services tailored for projects on the Radix blockchain. These services included:
- Video production.
- Social media management.
- Branding.
- Design.
- Giveaway campaigns.
- BuyBOT and Twitter alerts.
6.2 Revenue Sharing
A unique aspect of Project $NOW's business model was its commitment to reinvesting a portion of its revenue back into its ecosystem:
This approach served multiple purposes:
- It potentially increased the value of the $NOW token, benefiting token holders.
- It provided funding for marketing initiatives, which could attract more clients and partners to the ecosystem.
- It demonstrated a long-term commitment to the growth of the Project $NOW ecosystem.
6.3 Token Economy
The $NOW token played a significant role in the company's business model:
- Utility: The token served as a key to unlocking marketing potential for projects on the Radix Chain, suggesting that holding or spending $NOW tokens might be required to access certain services or receive preferential treatment.
- Staking Rewards: Users can stake $NOW tokens on DefiPlaza to earn additional tokens and other rewards. This mechanism encouraged users to hold $NOW tokens, potentially increasing demand and value.
- Platform Integration: The more $NOW tokens a user holds, the more they can potentially win in platform-related activities or giveaways. This incentivized users to acquire and hold $NOW tokens.
6.4 Community Grants
While not a direct revenue generator, Project $NOW's collaboration with the Radix Community Council to provide marketing grants was an important part of its business model:
- This initiative helped Project $NOW establish itself as a key player in the Radix ecosystem.
- It provided exposure to new projects that may become paying clients in the future.
- It demonstrated Project $NOW's expertise and capabilities to the broader Radix community.
6.5 Partnerships
Project $NOW's partnerships with various projects in the Radix ecosystem contributed to its business model, potentially through:
- Revenue from services provided to partner projects.
- Cross-promotion opportunities.
- Increased visibility and credibility within the Radix ecosystem.
Project $NOW's business model combined traditional agency services with innovative blockchain-based elements, creating a unique value proposition in the cryptocurrency marketing space. By aligning its success with that of its token holders and the broader Radix ecosystem, Project $NOW aimed to create a sustainable and growing business within the blockchain industry.