---
title: "Marketing WG · Fund marketing narrative & the merch revenue-gap program"
url: "https://radix.wiki/ideas/dao-marketing-merch-revenue"
version: "1.0.1"
updated: 2026-07-11
license: CC-BY-4.0
license_url: "https://creativecommons.org/licenses/by/4.0/"
---

# Marketing WG · Fund marketing narrative & the merch revenue-gap program

| Status | 🟠 Proposed |
| --- | --- |
| Working Group | Marketing WG |
| Category | 🌐 Ecosystem |
| Governance Phase | Phase 2 – activity-triggered |
| Champion | Phil Gibson |
| Origin | [Strategic Council – Marketing](https://radixtalk.com/t/rfc-radix-strategic-council/2266) · [Merch RFC](https://radixtalk.com/t/rfc-merch-to-mitigate-structural-revenue-gap/2169) |

The Strategic Council RFC assigns positioning, narrative, and campaign coordination to a Marketing lead. A concrete early initiative is a **merch program** proposed to help mitigate the DAO's structural revenue gap.

## Deliverables

- Elect a Marketing lead and agree the narrative/positioning.
- Launch the merch program as a small revenue stream.
- Coordinate campaigns with BizDev and Community WGs.

## Dependencies & cross-references

- Governed by [Daffy's Radix DAO framework](https://github.com/Shadaffy/radix-dao) (repo `Shadaffy/radix-dao`); see the [Governance Framework Reference Repo](https://radixtalk.com/t/rfc-dao-governance-framework-reference-repo/2268) and [Charter (Round 1)](https://radixtalk.com/t/rfc-dao-documents-round1-the-charter/2269).
- May merge with [Partnerships](/ideas/dao-partnerships-integrations) into a BizDev WG.

## Sources

- [RFC: Radix Strategic Council (Marketing)](https://radixtalk.com/t/rfc-radix-strategic-council/2266)
- [RFC: Merch to mitigate Structural Revenue Gap](https://radixtalk.com/t/rfc-merch-to-mitigate-structural-revenue-gap/2169)