---
title: "Marketing WG · Fund marketing narrative & the merch revenue-gap program"
path: "/ideas/dao-marketing-merch-revenue"
version: "1.0.0"
author: "Hydrate"
createdAt: "2026-07-11T14:31:11.477Z"
updatedAt: "2026-07-11T15:09:46.912Z"
---

# Marketing WG · Fund marketing narrative & the merch revenue-gap program

<Infobox>
| 🟠 Proposed |
| Marketing WG |
| 🌐 Ecosystem |
| Phase 2 — activity-triggered |
| Phil Gibson |
| [Strategic Council — Marketing](https://radixtalk.com/t/rfc-radix-strategic-council/2266) · [Merch RFC](https://radixtalk.com/t/rfc-merch-to-mitigate-structural-revenue-gap/2169) |
</Infobox>

The Strategic Council RFC assigns positioning, narrative, and campaign coordination to a Marketing lead. A concrete early initiative is a **merch program** proposed to help mitigate the DAO's structural revenue gap.

## Deliverables

- Elect a Marketing lead and agree the narrative/positioning.
- Launch the merch program as a small revenue stream.
- Coordinate campaigns with BizDev and Community WGs.
## Dependencies & cross-references

- Governed by [Daffy's Radix DAO framework](https://github.com/Shadaffy/radix-dao) (repo `Shadaffy/radix-dao`); see the [Governance Framework Reference Repo](https://radixtalk.com/t/rfc-dao-governance-framework-reference-repo/2268) and [Charter (Round 1)](https://radixtalk.com/t/rfc-dao-documents-round1-the-charter/2269).
- May merge with [Partnerships](/ideas/dao-partnerships-integrations) into a BizDev WG.
## Sources

- [RFC: Radix Strategic Council (Marketing)](https://radixtalk.com/t/rfc-radix-strategic-council/2266)
- [RFC: Merch to mitigate Structural Revenue Gap](https://radixtalk.com/t/rfc-merch-to-mitigate-structural-revenue-gap/2169)