--- title: "Project $Now" path: "/ecosystem/project-now" bannerImage: "https://j9ytchrzkvqpcul7.public.blob.vercel-storage.com/8314792d-0a32-4193-9edf-dbab4d7e50ba.jpeg" version: "2.2.0" author: "ShardSpace Admin" createdAt: "2026-02-06T16:07:55.255Z" updatedAt: "2026-07-18T11:30:38.557Z" --- # Project $Now | Type | Marketing agency (Radix ecosystem) | | Status | 🔴 Inactive (dormant since 2025) | | Founded | 2024 | | Token | [$NOW](https://dashboard.radixdlt.com/resource/resource_rdx1th42ay5yjg6ujak3ygnc6yerzx0ld622chz5tlnwjr7elcp3u48l2q) (fixed supply 1,000,000,000) | | Website | [projectnow.io](https://projectnow.io/) | | Related | [DefiPlaza](/ecosystem/defiplaza) · [OciSwap](/ecosystem/ociswap) | Project $NOW was a [specialized marketing agency focused on the Radix blockchain ecosystem](https://projectnow.io/). The company positioned itself as a pioneer in organic content marketing for cryptocurrency projects, particularly those built on the Radix Chain. [Project $NOW distinguished itself from traditional agencies by eschewing conventional approaches like flashy advertisements or expensive influencer partnerships](https://projectnow.io/), instead concentrating on what they termed "real powerful marketing." **Status:** Project $NOW is no longer active. Its public channels have been dormant since 2025 — the last substantive team activity on its [Telegram group](https://t.me/projectnowxrd) dates to early 2025, after which it went quiet — and the agency no longer takes on new work. The [$NOW token](https://dashboard.radixdlt.com/resource/resource_rdx1th42ay5yjg6ujak3ygnc6yerzx0ld622chz5tlnwjr7elcp3u48l2q) remains on the Radix ledger as a fixed-supply (1,000,000,000) legacy asset with immutable mint/burn authorities, but is no longer actively developed. The description below is retained for historical reference and reflects the project at its peak of activity. [https://youtu.be/R920rS2fotU?si=e-VAP29ELviB8gdM](https://youtu.be/R920rS2fotU?si=e-VAP29ELviB8gdM) ## Introduction The agency offered a comprehensive suite of services designed to support and promote projects within the Radix ecosystem. These services included [social media management, branding, design, video production, and community engagement strategies](https://projectnow.io/services/). Project $NOW emphasized its expertise in creating and managing organic content marketing campaigns, leveraging its network and experience to elevate projects in the competitive cryptocurrency space. A key feature of Project $NOW's business model was its [native cryptocurrency token, $NOW](https://projectnow.io/token/). This token served multiple purposes within the Project $NOW ecosystem, including providing utility for accessing services and participating in the platform's economy. The company committed to [reinvesting 10% of its revenue back into the $NOW token or allocating it for active marketing campaigns](https://projectnow.io/), aiming to create a sustainable and growing ecosystem. Project $NOW also collaborated with the [Radix Community Council to offer marketing grants to selected projects on the Radix Network](https://projectnow.io/rcc/), further cementing its role as a central player in the Radix ecosystem's growth and development. At its peak in 2024, Project $NOW served as a marketing resource for projects seeking to establish and grow their presence within the Radix ecosystem and the wider world of decentralized finance (DeFi). It wound down its operations over the course of 2025. ## Background The specific founding date and detailed history of Project $NOW are not explicitly stated in the available information. However, the company's mission and vision were clearly articulated through its various services and approaches to marketing in the cryptocurrency space. Project $NOW was established with the primary goal of [rewriting the rules of cryptocurrency marketing, specifically for projects on the Radix Chain](https://projectnow.io/). The company's founders recognized a gap in the market for effective, organic marketing strategies tailored to the unique needs of blockchain and cryptocurrency projects. The vision of Project $NOW was rooted in the belief that traditional marketing approaches, such as flashy advertisements and expensive influencer deals, are not the most effective ways to promote cryptocurrency projects. Instead, the company focused on [pioneering organic content marketing strategies](https://projectnow.io/), leveraging its expertise and network to help projects grow and thrive in the dynamic world of cryptocurrency. Project $NOW's approach was built on a foundation of [over 20 years of combined experience in the field](https://projectnow.io/), although the specific backgrounds of the founding team members are not detailed in the available information. This extensive experience informed their strategy of creating meaningful, engaging content that resonates with the cryptocurrency community. The company's mission extended beyond mere promotion. Project $NOW aimed to be [a central hub for Radix projects, fostering community engagement and facilitating growth within the ecosystem](https://projectnow.io/). This was evidenced by their development of the $NOW token, which served as both a utility token for accessing services and a means of community engagement through features like giveaways and staking rewards. Furthermore, Project $NOW demonstrated a commitment to the broader Radix ecosystem through its [partnership with the Radix Community Council to provide marketing grants to promising projects](https://projectnow.io/rcc/). This initiative underscored the company's dedication to nurturing the growth of the entire Radix network, not just individual clients. In summary, while the specific historical details of Project $NOW's founding are not available, the company's background was characterized by a strong vision for revolutionizing cryptocurrency marketing, a wealth of industry experience, and a commitment to fostering growth within the Radix ecosystem. ## Services Project $NOW offered a comprehensive suite of marketing and promotional services tailored specifically for projects on the Radix blockchain. These services were designed to help cryptocurrency projects gain visibility, engage with their community, and grow their presence in the competitive digital asset space. ### 3.1 Marketing Services Project $NOW provided a range of [specialized marketing services](https://projectnow.io/services/) for cryptocurrency projects: 1. $1 2. $1 3. $1 4. $1 5. $1 6. $1 ### 3.2 Platform Features In addition to its marketing services, Project $NOW had developed a platform with several features designed to support projects and engage the Radix community: 1. $1 2. $1 3. $1 4. $1 ### 3.3 Additional Services Project $NOW also offered specialized services in collaboration with other entities: 1. $1 2. $1 ## $NOW Token The $NOW token was an integral part of the Project $NOW ecosystem, serving multiple purposes within the platform and for the broader Radix community. ### 4.1 Overview The $NOW token was [described as "the best-designed coin on the Radix Ecosystem"](https://projectnow.io/token/) by Project $NOW. While this claim is subjective, it highlighted the emphasis the project placed on the token's design and utility. Key features of the $NOW token included: 1. $1 2. $1 3. $1 ### 4.2 Token Economics The $NOW token incorporated several economic mechanisms designed to support its value and utility: 1. $1 2. $1 ### 4.3 Acquisition and Trading The $NOW token was primarily available through the Radix ecosystem: 1. $1 2. $1 ## 5. Partnerships and Collaborations Project $NOW had established various partnerships and collaborations within the Radix ecosystem, demonstrating its commitment to fostering growth and innovation in the blockchain space. ### 5.1 Partner Projects [Project $NOW's portfolio](https://projectnow.io/services/) showcased a range of partner projects, indicating the diversity of its client base within the Radix ecosystem. Some of the notable partner projects included: 1. $1 2. $1 3. $1 4. $1 5. $1 6. $1 7. $1 8. $1 9. $1 10. $1 ### 5.2 Radix Community Council Collaboration One of the most significant collaborations for Project $NOW was its partnership with the Radix Community Council. This collaboration focused on providing marketing support to projects within the Radix ecosystem: 1. $1 2. $1 3. $1 ### 5.3 Technology Partnerships While not explicitly detailed in the available information, Project $NOW's services and token ecosystem suggested implicit technological partnerships or integrations: 1. $1 2. $1 ## Business Model Project $NOW operated with a multifaceted business model that combined traditional agency services with innovative tokenomics and community-driven initiatives. This approach allowed them to generate revenue while also fostering growth within the Radix ecosystem. ### 6.1 Agency Services The primary source of revenue for Project $NOW appeared to be its [comprehensive suite of marketing and promotional services](https://projectnow.io/services/) tailored for projects on the Radix blockchain. These services included: 1. $1 2. $1 3. $1 4. $1 5. $1 6. $1 ### 6.2 Revenue Sharing A unique aspect of Project $NOW's business model was its commitment to reinvesting a portion of its revenue back into its ecosystem: - [10% of the revenue from the $NOW agency was reinvested into the $NOW coin or allocated for active marketing campaigns](https://projectnow.io/). This approach served multiple purposes: 1. $1 2. $1 3. $1 ### 6.3 Token Economy The $NOW token played a significant role in the company's business model: 1. $1 2. $1 3. $1 ### 6.4 Community Grants While not a direct revenue generator, Project $NOW's [collaboration with the Radix Community Council to provide marketing grants](https://projectnow.io/rcc/) was an important part of its business model: - This initiative helped Project $NOW establish itself as a key player in the Radix ecosystem. - It provided exposure to new projects that may become paying clients in the future. - It demonstrated Project $NOW's expertise and capabilities to the broader Radix community. ### 6.5 Partnerships Project $NOW's [partnerships with various projects in the Radix ecosystem](https://projectnow.io/services/) contributed to its business model, potentially through: - Revenue from services provided to partner projects. - Cross-promotion opportunities. - Increased visibility and credibility within the Radix ecosystem. Project $NOW's business model combined traditional agency services with innovative blockchain-based elements, creating a unique value proposition in the cryptocurrency marketing space. By aligning its success with that of its token holders and the broader Radix ecosystem, Project $NOW aimed to create a sustainable and growing business within the blockchain industry.